Vegetarianos Hoy is a non-profit organization, created in Santiago (Chile) in 2012 by the journalist and Master in Animal Law Ignacia Uribe Rojas, after learning of an alarming fact: 84% of vegetarians / vegans eat meat again, and 50% relapse into this habit during the first year, due to not having adequate knowledge or social support. Since that first year we have participated as active members of the International Vegetarian Union (IVU), an international organization in which we have being part of their International Council since April 2017. And since 2019 we are participate in the Food and Climate Alliance.

There is reliable data that farm animals are the most affected animal group and the one that receives the least amount of donations and financing, which is why Vegetarianos Hoy concentrates its efforts on promoting a change in eating habits that can benefit the largest number of animals possible.

First as a group of volunteers, and today as a team of professionals commited to the cause -working in Chile, Colombia and Mexico-, we have advanced over the years, improving our interventions and campaigns to impact more and better the lives of thounsands of animals.

Over the years, our work has been supported by The Pollination Project, Center of Efective Vegan Advocacy, Animal Charity Evaluators, Open Wings Alliance, ProVeg, A Well-Fed World, Womxn Founders in Animal Rights, among others.